Founded eight years ago by Ashok Kurien and Sunil Gautam, Hanmer & Partners has quickly emerged as the country's largest independent multi-disciplinary communications agency. Our success over the years has been epitomized by a constant evolution of robust strategies, keen insights, creative techniques and timely executions that have become a hallmark of our service differentials.

The growth of the Indian economy since early 1990s heralded the boom period for PR agencies. The call of the hour was to foray into areas which would grow parallel to our core competence of Public Relations and eventually put a major differentiator between Hanmer & Partners and ‘just another' PR agency. And we did just that.

Today, real urban India is not represented by just the metro cities. The second tier cities with population of five lakh to one million with rising disposable incomes are actually fuelling the rapid economic growth. The ideal thing, therefore, was to take the clients' messages directly to these burgeoning markets. This saw the birth of Hanmer Reach, one of our unique offerings which extend Hanmer's PR expertise and penetration into smaller towns. Similarly, forays were made into the areas of Creative Services, Events and Interactive divisions aimed at positioning Hanmer & Partners as a 360 degree communications solutions company in the real sense of the term.

These service divisions added value and contributed to the horizontal growth of Hanmer & Partners. The company's PR division concurrently grew as one of India's most preferred agencies, drawing the best of talent and prestigious clientele. Due to these innovations, Hanmer & Partners is recognized as not only a PR agency with maximum pan India reach, but an agency that offers unique value addition to clients be it through the conventional routes of PR and advertising, or the innovative routes of events and interactive solutions.

Given the overall growth of Hanmer & Partners, the management took the conscious decision to consolidate all its divisions under the unified entity of Hanmer Group. Under this unified umbrella, Hanmer & Partners has achieved total integration of its services offered as also enhanced bandwidth and operational flexibility.

In keeping with the sign of the times, the Hanmer Group has recently incorporated Archer Freres, a sister concern, to ably support the Group's PR initiatives. Given the fast changing needs of communications and emerging market demands, Archer Freres will help the Hanmer Group tap the ever increasing potential of the PR industry, especially into areas beyond the scope of Hanmer PR in terms of functional bandwidth and operational contingencies.